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Following TRACTIAL’s 16 June webinar, a closer look at a key issue for SaaS platforms: integrating financial functions directly into user journeys, without making the experience more complex or unnecessarily carrying the regulatory burden.
Embedded finance marks a major shift in the way companies use financial services. The objective is no longer to ask users to leave their business tool to manage a payment, track a collection, verify an invoice or reconcile a transaction. The objective is to integrate these functions directly into the software they already use every day.
For a SaaS provider, the issue goes beyond a simple payment feature. A well-integrated financial layer can strengthen the value of the software, increase usage frequency, simplify user journeys and create a stronger relationship between the platform and its users. Finance becomes less visible, but more strategic.
Embedded finance consists of integrating financial services directly into a non-banking environment: management software, a SaaS platform, an ERP, a marketplace, an invoicing tool or a business application.
In the case of payments, this means that users can collect funds, pay, track a transaction status, reconcile an invoice or manage certain financial flows without going through a separate banking interface. The financial service is no longer an external module: it becomes a natural function of the software.
This logic responds to a simple reality: companies want to automate more of their operations, but their financial flows often remain scattered across several tools. Sales, invoices, payments and reconciliation are not always connected. This is precisely the gap that embedded finance aims to reduce.
SaaS platforms are playing an increasingly central role in companies’ day-to-day operations. They bring together customer data, invoices, orders, contracts, subscriptions, reminders and sometimes the entire commercial cycle.
In this context, payment should not be treated as an isolated final step. It is often the outcome of a business process: a confirmed order, an issued invoice, a completed service or a renewed subscription. When payment remains separate from the software, the company has to multiply checks, exports, manual reconciliations and reminders.
Embedded finance makes it possible to integrate payment rails into the existing experience. The software retains the user relationship and the business logic; the financial layer orchestrates flows, statuses, compliance and technical operations in the background.
For a SaaS provider, integrating a payment layer is not simply about adding a payment button. The real issue is to turn software into a complete transactional environment.
A SaaS platform that has better control over payments can, depending on the use case, streamline onboarding, reduce payment friction, automate certain reminders, improve visibility over collections and provide customers with a more coherent experience.
It is also a retention lever. The more a user manages critical operations within a platform, the more that platform becomes structurally embedded in their daily workflow. The software is no longer merely consulted; it becomes an operational point of passage. This depth of usage can strengthen attachment to the solution, provided the integration is useful, transparent and well executed.
Invoicing software can integrate payment tracking and automatic invoice reconciliation.
A marketplace can streamline collections, payouts and status tracking between several parties.
An ERP can connect orders, invoices, payments and accounting reconciliation more directly.
A freelance or B2B services platform can provide a more complete collection experience, without asking users to navigate between several environments.
In each of these examples, the value does not come only from the payment itself. It comes from the fact that payment becomes consistent with the business journey.
Stablecoins and certain blockchain technologies may offer relevant prospects for accelerating specific flows, facilitating transfers or connecting different financial environments. But their adoption will not depend on users’ ability to understand the underlying technology.
The real issue is the experience. Users should not have to understand the technical mechanics of a wallet, a blockchain address or a network in order to benefit from a faster, better integrated or more automated service.
Within an embedded finance approach, blockchain should not be presented as an additional layer of complexity. It can be an execution layer, activated in the background when the use case justifies it. The user, in turn, should experience a simple, readable and secure journey.
Integrating financial services into software does not remove regulatory requirements. On the contrary, it requires responsibilities to be clarified: who operates the payment, who manages compliance obligations, what data is processed, what controls are required and what experience is presented to the end user.
For many SaaS providers, the value of a specialised layer is precisely that they do not have to internalise all the financial, technical and regulatory complexity. The platform remains focused on its core business, while the payment infrastructure provides the rails, APIs, compliance mechanisms and flow orchestration.
This is an essential point: a sound embedded finance strategy is not about turning every SaaS provider into a financial institution. It is about enabling business software to integrate certain financial functions in a coherent, controlled and proportionate way.
Embedded finance should be deployed methodically. The right approach generally starts with a precise, measurable and sufficiently representative use case: invoices that are difficult to reconcile, recurring payments, scattered collections, manual reminders, subscription journeys or flows between multiple parties.
A pilot makes it possible to test the quality of the integration, user adoption, the clarity of the journey, operational reliability and relevant economic indicators. It avoids placing the entire transformation burden on a large-scale deployment from day one.
The indicators to monitor may include activation rate, usage frequency, conversion rate, time saved on reconciliation, reduced payment friction or quality of service. The pilot then becomes evidence of usage before it becomes a commercial promise.
Is payment already a point of friction in the user journey?
Do customers leave the software to complete a financial operation that is nevertheless closely linked to the core service?
Do teams lose time on reconciliation, reminders or manual verification?
Could payment data improve the experience, automation or business management?
Can the SaaS business model be strengthened through an integrated financial layer, without reducing the simplicity of the product?
These questions help distinguish useful integrations from purely cosmetic additions. Embedded finance creates value when it solves a real friction point.
TRACTIAL develops payment and financial services infrastructure designed to support the integration of financial functions into software environments. The objective is to help platforms offer journeys that are more fluid, better connected and more useful for their users, while relying on a controlled approach.
For a SaaS provider, the benefit is clear: identify a high-value use case, test an integration through a pilot, measure adoption indicators, then expand progressively if the value is demonstrated.
Do you operate a SaaS platform, ERP, marketplace or business software solution? Do you see your users still leaving your environment to pay, collect, reconcile or track their financial flows? TRACTIAL can assess with you an embedded finance use case tailored to your business, your constraints and your user journey.
Embedded finance succeeds when it disappears behind the use case. Users are not looking for an additional financial layer; they are looking for a simpler, faster action, better integrated into their daily workflow.
For SaaS providers, this is a strategic opportunity: enrich their value proposition, strengthen their role in their customers’ critical processes and build an experience that is harder to replace, not through artificial lock-in, but through genuine utility.
Embedded finance should not be treated as a technological add-on. It should be designed as a natural extension of business software.
Embedded finance consists of integrating financial services, such as payment or reconciliation, directly into software or a non-banking platform.
It helps reduce friction in user journeys, automate certain financial flows and strengthen the software’s utility value.
Not necessarily. An appropriate architecture can allow the SaaS provider to remain focused on its core business, while relying on specialised financial infrastructure for regulated functions.
APIs connect financial functions to business software: payment, transaction status, notifications, KYC or KYB where required, and reconciliation.
No. They may be useful for certain use cases, but embedded finance is first and foremost about reducing friction and integrating financial flows into the user experience.
The most prudent method is to identify a clear use case, launch a pilot, measure usage indicators and expand progressively if the value is demonstrated.
TRACTIAL can support SaaS platforms, marketplaces, ERPs and business software providers in identifying, scoping and progressively deploying an integrated payment layer.